Brand Dynamics

Launch of BAIC Ruixiang X5, a 7-Seat All-Scene SUV from a New National Automobile Brand

Release Time: 2021-08-25  |  Pageviews:

The annual China International Smart Industry Expo was held in Chongqing as scheduled. As the permanent venue of the Smart Expo, Chongqing is responsible for the "dual mission" of the construction of the National Digital Economy Innovation and Development Pilot Zone and the National New Generation Artificial Intelligence Innovation and Development Pilot Zone. In recent years, Chongqing has continued to vigorously carry out technological innovation, reform pilots, application demonstrations, and actively promote industry cultivation and economic transformation. As an important economic pillar, the automobile industry is also constantly innovating and seeking changes in this smart city. BAIC Ruixiang came into being under such an innovation background and the demand for automobile consumption upgrading.

On August 25, the BAIC Ruixiang X5, the first product under the brand-new national car mark BAIC Ruixiang, was officially launched in Chongqing, priced from 73,800-123,800 RMB. Its launch has sounded the clarion call for BAIC Ruixiang to land in the Chinese auto market, and marked the new progress in the transformation and upgrading of the automobile industry in Hechuan District, Chongqing. The high-quality development has entered a new stage, and Hechuan intelligent manufacturing has a new business card.

BAIC Ruixiang X5 has the dimension of 4788 * 1875 * 1730 (L x W x H) (mm) and a wheelbase of 2815mm. Its spacious space can be comparable to a medium-sized SUV. BAIC Ruixiang X5 provides two seat layouts - two rows of five seats and three rows of seven seats. It is equipped with 10.25-inch touch floating large screen + 12.3-inch high-definition LCD instrument, and carries t-twinkle intelligent travel system, 4G intelligent vehicle networking system and voice interaction system. It can realize rich functions such as remote control, network sharing, real-time navigation and online entertainment. The new car adopts high-strength steel ring body + all-round airbag to ensure passive safety. It is equipped with ESP + TCS + EBA driving safety auxiliary system, TPMS tire pressure monitoring and 360°panoramic image to improve active safety and build a new realm of safety.

Under the guidance of the new brand slogan "Follow the Light", BAIC Ruixiang has brought a better life assistant to the young people who pay attention to families - "Big 7-seat SUV" BAIC Ruixiang X5. This is a brand-new smart SUV built by integrating the industry's superior resources and gathering the latest technological achievements, which will bring consumers a full range of high-quality driving experience.

With the price of 100,000 RMB, it brings 200,000 RMB enjoyments. The launch of BAIC Ruixiang X5 refreshes the new level of automobile intelligent manufacturing in Hechuan District, Chongqing and sets a new value standard of 100,000 RMB level compact SUV, which provides Chinese consumers who eager for high-quality SUVs with a new choice of better quality at a good price.

The successful breakthrough of BAIC Ruixiang and the launch of Ruixiang X5 opened a new stage of high-quality development of the automobile industry in Hechuan District, and created a vivid model for the transformation and upgrading of Chongqing's automobile industry. Under the "three-in-one" strategic plan of "simultaneous development of passenger cars and commercial vehicles, parallel traditional energy and new energy, equal emphasis on domestic and foreign markets", BAIC Ruixiang will create more excellent products and high-quality services and win more consumers favor.