“Hechuan Intelligent Manufacturing”- BAIC Ruixiang X5, a Large 7-Seat All-Scene SUV is Launched

On August 25, BAIC Ruixiang X5, the first product of the new national car brand BAIC Ruixiang, was officially launched. It is priced from 73,800 RMB to 123, 800 RMB. This is a "big 7-seat all-scene SUV" designed for young people who pay much attention to their families. It has an outstanding 7-seat space, flexible seat layout, a wealth of intelligent network configurations and safety configurations. Its launch has sounded the clarion call for BAIC Ruixiang to land in the Chinese auto market, and has marked the new progress in the transformation and upgrading of the auto industry in Hechuan District, Chongqing. 

At present, Chinese society is in a new period from a comprehensive well-off society to common prosperity. People's yearning for a better life drives the continuous upgrade of automobile consumption. The new era and new trend call for new forces to innovate and change, leading the upgrading and transformation of the national automobile industry. BAIC Ruixiang came into being under such a background. With the strong support of Chongqing Municipal Government and Hechuan District Government and BAIC Group, BAIC Ruixiang quickly completed the integration of capital, technology, talents and other advantageous resources, and established an idea of “new brand, new product, new management and new team”and the "three-in-one" strategy of "simultaneous development of passenger cars and commercial vehicles, parallel traditional energy and new energy, and equal emphasis on domestic and foreign markets". BAIC Ruixiang is committed to creating a "user brand in the new era."

Under the guidance of the new brand slogan "Follow the Light", BAIC Ruixiang has brought a better life assistant to the young people who pay much attention to their families - the "Big 7-seat SUV" BAIC Ruixiang X5. This is a brand new smart SUV built by integrating the industry’s superior resources and gathering the latest technological achievements. It will bring consumers a high-quality driving experience with large space, great wisdom, great grandeur, great enjoyment and great guarantee.

Large space carries the joy of the whole family: BAIC Ruixiang X5 has a length, width and height of 4788*1875*1730mm, a wheelbase of 2815mm, and a large space comparable to a medium-sized SUV. It also provides two rows of five seats and three rows of seven seats. It can meet different travel needs for different families. Big wisdom enriches driving pleasure: BAIC Ruixiang X5 has a "double large screen" with a 10.25-inch touch-sensitive floating large screen + 12.3 inches high-definition LCD instrument, and is equipped with T-Twinkle smart travel system, 4G smart car networking system, and voice interaction system which can realize the rich functions such as remote control, network sharing, real-time navigation, online entertainment, etc., so makes the driving full of fun. The great car body shows the handsome style. Outside the car, the cloud-wing front grille is matched with a dynamic double waist line. With a large panoramic sunroof, the luxurious and comfortable space will attract user’s attention at first sight. Great enjoyment interprets human care. The new car is full of an unusually rich set of user-friendly configurations, including dual-row USB ports, auto-folding when locked, auto-unfolding when unlocking, electric heating function, anti-glare inner rearview mirror etc. Great security guards travel worry-free. The new car adopts high-strength steel ring body + all-round airbag to ensure passive safety and is equipped with ESP, TCS, EBA, TPMS tire pressure monitoring, 360° panoramic image to enhance active safety.

With the price of 100,000 RMB range, it brings the enjoyment of 200,000 RMB. The launch of BAIC Ruixiang X5 refreshed the new level of automobile intelligent manufacturing in Hechuan District, and also established a new standard for the value of 100,000 RMB compact SUVs. It offers Chinese consumers with better quality SUVs at a better price, making national car brands more popular among consumers.

BAIC Ruixiang has not only new moves in product launches, but also new developments in channel construction. The launch of the new car at BAIC Ruixiang’s five new car experience stores simultaneously means that BAIC Ruixiang’s channel construction has achieved initial results. It is reported that BAIC Ruixiang is building a brand-new smart channel model based on the principles of "low investment in a single store, high density of outlet stores, and smart empowerment". It plans to build 100 authorized sales networks by the end of 2021 to fully cover the Chinese market.

From the launch of the new brand to the launch of the first product, then to the beginning of a large-scale marketing system, BAIC Ruixiang is advancing in great strides, which is also a microcosm of the transformation and upgrading of the automobile industry in Hechuan District. As an important automobile industry base in Chongqing, in recent years, Hechuan District has actively promoted industrial upgrading, reconstructed the automobile structure, and created a new cluster of automobile industry on the upper reaches of the Yangtze River with an output value of 100 billion RMB.

The successful breakthrough of BAIC Ruixiang and the successful launch of BAIC Ruixiang X5 opened a new stage of high-quality development of the automobile industry in Hechuan District. It also created a vivid model for the transformation and upgrading of Chongqing's automobile industry. BAIC Ruixiang is establishing the high ambition of China's national automobile brand and acting as the main force of China's national automobile brand. BAIC Ruixiang is expected to continue to move forward, overcome obstacles, and drive "Hechuan Intelligent Manufacturing" and "Chongqing Intelligent Manufacturing" towards high-quality development and make new contributions to national automobile brands.