BAIC Ruixiang's Large 7-Seat All-Scene SUV is officially Launched

On August 25, the launch conference of BAIC Ruixiang X5 was held in Chongqing, which officially announced the launch of BAIC Ruixiang's first product - BAIC Ruixiang X5. It sounded the clarion call for BAIC Ruixiang to land in the Chinese auto market. BAIC Ruixiang X5 is a "big 7-seat full-scene SUV" specially created for the young people who care much about their families. It has a flexible seating layout with two rows of five seats and three rows of seven seats, and is equipped with 1.5T+6MT and 1.5T+6AT two-set powertrains. It offers a total of 10 brand-new models for consumers to choose from and ranges from 73,800 RMB to 123,800 RMB.

At the press conference, BAIC Ruixiang also released a new brand slogan "Follow the light", implying that BAIC Ruixiang will promote the glory of the national brand with excellent product and service quality, and cooperate with thousands of people who follow the light to work together to create a better life and start a new journey for national brands.

BAIC Ruixiang fully embarks on the light-following journey to rapidly develop

The conference was held in the form of "main venue + branch venue", with BAIC Ruixiang's new car experience store in Hechuan District of Chongqing as the main venue, and four new car experience stores in Banan District, Wanzhou District, Fuling District and Yongchuan District of Chongqing as the branch venue. The regional linkage announced that BAIC Ruixiang X5 officially landed in the southwest market. It also marks new progress in the construction of BAIC Ruixiang marketing system.

As a new brand, BAIC Ruixiang attaches great importance to channel construction, and is building a smart channel model based on the principle of "low investment in a single store, high density of outlet stores, and smart empowerment" to achieve low-cost entry, high-efficiency operation and high return. To operate, it is planned to reach the scale of 100 enterprises by the end of 2021. In terms of service, BAIC Ruixiang will be "customer-oriented, data-driven, and IT as the touch point" so as to build a full life cycle intelligent service system, hoping to let consumers feel that BAIC Ruixiang is always here.

From the launch of the new brand to the launch of the new car and then to the beginning of its marketing system, BAIC Ruixiang only took 2 months. Such a "sweeping speed" is inseparable from a good market environment. At present, China is entering an era of comprehensive well-off. People's yearning for a better life drives the auto industry to usher in a good opportunity for upgrading and transformation. As a leader in the automotive industry and one of the largest automotive intelligent manufacturing bases, Chongqing has a strong industrial cluster, a complete supply chain, and a good market atmosphere, which provides unique geographical conditions for the rapid development of BAIC Ruixiang. At the same time, the strong support from Chongqing Municipal Government and Hechuan District Government and BAIC Group also provides a powerful boost for the brand, products and marketing of "BAIC Ruixiang Speed".

More importantly, BAIC Ruixiang has formulated a clear development plan, and will adopt a "three-in-one" strategy of "simultaneous development of passenger cars and commercial vehicles, parallel traditional energy and new energy, and equal emphasis on domestic and foreign markets", and the "Four New" business ideas of "New Brands, New Products, New Management, New Teams". It will be guided by the brand slogan of "new, upward and beautiful" to achieve a competitive brand position in the market fight through technological innovation and product innovation.

BAIC Ruixiang X5 will help you have a good time along the way

As the first product, BAIC Ruixiang X5 integrates industry advantage resources and gathers the latest technological achievements of BAIC Ruixiang. It will bring big space, great wisdom, grandeur, great enjoyment to family-oriented youth groups and their families. The guaranteed high-quality driving experience helps them enjoy a good time along the way.

The big space carries the joy of the whole family. As an SUV for family users, BAIC Ruixiang X5 has a super large space far beyond the same level. It has the dimension of 4788*1875*1730 (LxWxH) (mm) and a wheelbase of 2815mm, which is comparable to that of a medium-sized SUV, creating a spacious and comfortable internal space. What is more worth mentioning is that the new car has a flexible seat layout. The seven seat version can be independently adjusted to two rows of five seats or three rows of seven seats according to needs, which fully meets the different travel needs of a family of three to a family of seven. In addition, the broad vision brought by the super large panoramic sunroof makes driving this SUV a happy enjoyment.

Great wisdom enriches driving pleasure. As a new SUV in the new era, the technological charm of BAIC Ruixiang X5 cannot be underestimated. It is equipped with the T-Twinkle intelligent travel system, which integrates control, entertainment, information and other functions in one, making driving fun. The voice interaction system uses big data operations to better perceive customer intentions and realize "gentlemen speak with hands free". The 10.25-inch touch-type floating large screen and the 12.3-inch high-definition LCD instrument compose a "double large-screen design" which is not only beautiful and stylish, but also can be linked to the third screen - the mobile phone, so the information display is more comprehensive. The 4G intelligent vehicle networking system supports Android and iOS, and can realize real-time navigation and online entertainment through network sharing, and enrich the fun of riding. In addition, the new car has intelligent configurations such as an electric rear door, one-button start, keyless entry, and driving recorder.

The car body is handsome and elegant. BAIC Ruixiang X5 has a thrilling and handsome shape. Outside the car, the cloud wing front grille is matched with dynamic double waist line, supplemented by 18 inch cyclone aluminum alloy wheel hub and strong double edge line at the tail. In the car, the dark cool interior style shows dynamic fashion. The ergonomic fully wrapped smart seat, 360° soft fabric package, and a large panoramic sunroof make users fall in love at first sight, so that the drivers and passengers can not only get the visual and tactile enjoyment, but also spiritual pleasure.

Big enjoyments show human care. BAIC Ruixiang X5 brings customers enjoyment not only from design and material, but also from the unique charm brought by humanized technology. It is equipped with extremely rich humanized configuration, including double row USB interface, lock automatic folding, electric heating function, unlock auto expand, anti glare interior rearview mirror etc.

Great security guards travel worry-free. When traveling, safety always comes first. BAIC Ruixiang X5 adopts a high-strength steel ring-shaped body design, which can ensure the integrity of the passenger compartment to the greatest extent, and the all-round airbag provides anti-collision protection at all times, and passive safety is impeccable. The new car is also equipped with ESP body stability control + TCS + EBA brake assist system to prevent or reduce vehicle skidding and improve driving stability in all directions. Automatic LED headlights ensure that the road ahead is bright, TPMS tire pressure monitoring constantly monitors the state of the vehicle, and the 360° panoramic image expands the driver's field of vision, making driving more calm, and building a new realm of safety in all directions.

More than that, BAIC Ruixiang X5 has excellent powertrains, providing 1.5T+6AT and 1.5T+6MT power options. The maximum power is 115kW and the maximum torque is 215N·m. It is also equipped with HAC uphill assist and multi-mode steering system. It can respond well to the needs of drivers and take care of driving comfort in various scenarios such as family outings, picking up relatives and friends and daily commuting.

As a user brand in the new era, BAIC Ruixiang has established the high ambition of China's national auto brand, and is the main force of China's national auto brand. By creating value for users, it can realize the value of the brand itself. BAIC Ruixiang X5 is the first work that BAIC Ruixiang dedicated to consumers. It is believed that BAIC Ruixiang X5 will be the most important boutique model in the 100,000 RMB SUV market.