Brand Dynamics

BAIC Ruixiang Enters the Market Fiercely which Embodies Hechuan Automobile Industry Starts a New Era

Release Time: 2021-08-25  |  Pageviews:

In recent years, as an important automobile industry base in Chongqing, Hechuan District has always actively promoted industrial upgrading, reconstructed the automobile structure and created a new cluster of automobile industry on the upper reaches of the Yangtze River with an output value of 100 billion RMB. In June 2021, Hechuan District ushered in a brand new car mark - BAIC Ruixiang. From the launch of the new brand to the launch of the first product, then to the beginning of a large-scale marketing system, BAIC Ruixiang is advancing in great strides, which is also a microcosm of the transformation and upgrading of the automobile industry in Hechuan District. It is worth mentioning that BAIC Ruixiang is making every effort to bring Hechuan's automobile industry into a new era of "intelligence".

Channel construction under the empowerment of intelligence

From the first day of its establishment, BAIC Ruixiang has taken serving users well and satisfying users as the starting point, adopted the "four modernizations" channel strategy, and built an intelligent marketing system that is light on assets and heavy on operation.

In terms of channel model, BAIC Ruixiang is creating a (1+N+M)/E smart channel model based on the principle of “low investment in a single store, high density of outlet stores and smart empowerment” to achieve low-cost entry and high efficiency operation and high return. In terms of service - namely "soft power", BAIC Ruixiang knows that users are the foundation, so it will take customers as the center, data as the driver and IT as the contact point to build an intelligent service system. It is hoped that in this way, consumers will feel that BAIC Ruixiang is always with the users, understand the users and serve the users.

The first product brings together the latest technology

On August 25, BAIC Ruixiang X5 was officially launched. This is the first model of BAIC Ruixiang, and also the first model under BAIC Ruixiang’s new intelligent network platform-"Ruiqing Youxing Interconnected Ecosystem 1.0". It is a new intelligent SUV that integrates the superior resources of the automobile industry and gathers the company's latest technological achievements.

It is equipped with 10.25-inch touch-type floating large screen + 12.3-inch high-definition LCD instrument, T-Twinkle intelligent travel system, 4G intelligent vehicle networking system and voice interaction system which can realize remote control, network sharing, real-time navigation and online entertainment.

With the price of 100,000 RMB, it brings 200,000 RMB enjoyments. The launch of BAIC Ruixiang X5 refreshes the new level of automobile intelligent manufacturing in Hechuan District, and sets a new value standard of 100,000 RMB level compact SUV, which provides Chinese consumers who eager for high-quality SUVs with a new choice of better quality at a good price and gain more favor from the users for national brand.

The successful breakthrough of BAIC Ruixiang and the successful launch of BAIC Ruixiang X5 opened a new stage of high-quality development of the automobile industry in Hechuan District, and created a vivid model for the transformation and upgrading of Chongqing's automobile industry. "Establishing the high ambition of China's national automobile brand, and acting as the main force of China's national automobile brand", BAIC Ruixiang continues to move forward, overcome obstacles and drive "Hechuan Intelligent Manufacturing" and "Chongqing Intelligent Manufacturing" towards high-quality development. It will make new contributions to national automobile brands.