Brand Dynamics

Born for Users, the Local Automotive Company "Dark Horse" - BAIC Ruixiang Landed in Chongq

Release Time: 2021-08-25  |  Pageviews:

At present, China's automobile industry is in a critical period from rapid development to high-quality development. With the rise of new forces, new technological changes and acceleration of industrial restructuring, a new era has come. At the same time, with the rapid development of China's economy, the main groups of urban consumption have also undergone tremendous changes. The new era and new trends call for new forces to innovate and seek change. The voice of opening up new situations is getting louder and louder. A new national car brand, BAIC Ruixiang, came into being in June 2021 and officially showed at the Chongqing Automobile Show.

The fast dark horse broke the game continuously, and the first SUV rushed to the big 7-seat markets

As another brand-new car mark "Made in Chongqing" - BAIC Ruixiang, on August 25, ushered in the official launch of its first model - BAIC Ruixiang X5, positioning a large 7-seat full-scene SUV. It is equipped with 1.5T+6MT and 1.5T+6AT two sets of powertrains and offers a total of 10 models for consumers to choose from. The price range is 73,800 RMB - 123,800 RMB, providing more choices for the 100,000 RMB level SUV market.

As the first product, BAIC Ruixiang X5 integrates industry-leading resources and gathers the latest technological achievements of BAIC Ruixiang. It will bring great space, great wisdom, great grandeur and great enjoyment to family-oriented youth groups and their families. At the same time, BAIC Ruixiang is committed to forming a differentiated competitive advantage by focusing on market segments and user needs, creating a user-experience-oriented open ecological platform, linking users with an open attitude, and creating more than just products through co-creation with users. It will offer more experience than product and service in automotive level only.

BAIC Ruixiang adheres to the brand slogan of "Innovation, Upward and Better", and will open up all-round innovation from physical functions to lifestyles to meet the growing needs of users for a better life. As a family-oriented SUV, BAIC Ruixiang X5 has a large space far exceeding the same level, with a length, width and height of 4788*1875*1730mm, and a wheelbase far exceeding the same level to 2815mm, which is comparable to a medium-sized SUV, creating a spacious comfortable interior. What's more worth mentioning is that the new car has a flexible seat layout. The seven-seat version can be flexibly adjusted to two rows of five seats or three rows of seven seats according to needs, fully meeting the different travel needs of a family of three to a family of seven. The wide view brought by the super large panoramic sunroof makes driving this SUV a pleasant enjoyment.

The smart channel is quickly rolled out and the maintenance of vehicles is guaranteed

It is reported that BAIC Ruixiang has not only made new moves in product launches, but also made new progress in channel construction. The launch of the new car is carried out simultaneously in 5 new car experience stores of BAIC Ruixiang. At the same time, BAIC Ruixiang is creating a brand-new smart channel model based on the principle of "low investment in a single store, high density of outlet stores and intelligent empowerment". To achieve light asset entry, high-efficiency management and high-return operation, it is planned to build 100 sales authorization networks by the end of 2021, fully covering the Chinese market.

It can also be seen from this new car that Ruixiang X5 reposes the beautiful vision of BAIC Ruixiang. It also shoulders the mission and important task of transformation and upgrading, innovation and development of Chongqing automobile industry to new energy vehicles and intelligent networked vehicles, and has become the bridgehead of transformation and upgrading of Chongqing Automobile industry. From the release of the new brand to the launch of the first product and then to the beginning of the scale of the marketing system, BAIC Ruixiang is making great strides with a high attitude, which is also an epitome of the transformation and upgrading of the automobile industry in Hechuan district, Chongqing.

In less than three months, the "Made in Chongqing" automobile brand BAIC Ruixiang X5 successfully made its debut, opening a new stage of high-quality development of the automobile industry in Hechuan District and creating a vivid model for the transformation and upgrading of Chongqing's automobile industry. It is believed that in the future, under the guidance of the upward system of national auto brands, there will be more dark horses like BAIC Ruixiang, allowing national auto brands to flourish.