Brand Dynamics

BAIC Ruixiang X5 is the New Automobile Force in Chengdu Chongqing Economic Circle, Seizing the Big 7

Release Time: 2021-08-25  |  Pageviews:

On August 25, BAIC Ruixiang X5, the first product under BAIC Ruixiang, a "Large 7-seat All-Scene SUV" was officially launched. It indicates that Chongqing Automobile Industry in Chengdu Chongqing economic circle has ushered in a new force again. From the launch of the new brand to the launch of the new car and then to the beginning of the marketing system, BAIC Ruixiang took only two months, completing the layout that other manufacturers could only complete in a few years. It can be seen that BAIC Ruixiang has fully entered the fast lane of development.

BAIC Ruixiang will base in Southwest to achieve high-quality and rapid development

As the "barometer" of the domestic auto market, the 24th Chengdu International Auto Exhibition was being held in Chengdu western China International Expo City. The exhibition has a scale of 200,000 square meters and is one of the most important auto exhibitions in China. Chengdu Chongqing region has become an important automobile industry cluster in China. With the integrated development of automobile industry for many years, the output of complete vehicles in this region accounts for about 18% of the country. BAIC Ruixiang, a brand-new national automobile brand, has rapidly completed the integration of advantageous resources such as capital, technology and talents, and established the "four new" business idea of "new brand, new product, new management and new team" by virtue of the geographical advantages, strong industrial supporting capacity, strong talent reserve and advanced product R&D in Southwest China. It also constructs the "three-in-one" strategy of "developing passenger cars and commercial vehicles simultaneously, parallel traditional energy and new energy, and equal emphasis on domestic and foreign markets". With lean and efficient intelligent manufacturing, excellent product quality and efficient innovative ideas, BAIC Ruixiang will bring more excellent high-value vehicle types to users and enable BAIC Ruixiang to achieve high-quality and rapid development.

In addition to rapid product launch, BAIC Ruixiang also ushered in rapid development in channel construction. Based on the principle of “low investment in a single store, high density of outlet stores and intelligent empowerment”, it will create a brand-new smart channel model to achieve asset-light entry, high-efficiency management, and high-return operation. It is planned to reach 100 stores by the end of 2021.

BAIC Ruixiang X5 refreshes new value standard for 100,000 RMB level SUV

The BAIC Ruixiang X5 has a dimension of 4788*1875*1730 mm (LxWxH) and a wheelbase of 2815 mm. It has a large space comparable to that of a medium-sized SUV. BAIC Ruixiang provides two-row five-seat and three-row seven-seat layouts. There are also many user-friendly configurations such as dual-row USB ports, rear-view mirror locking and auto folding, rear-view mirror unlocking and automatic unfolding and anti-glare inner rear-view mirror. BAIC Ruixiang X5 is configured with a 10.25-inch touch-type floating large screen + 12.3-inch high-definition LCD instrument and armed with T-Twinkle intelligent travel system, 4G intelligent vehicle networking system, voice interaction system, which can realize remote control, network sharing, real-time navigation, online entertainment and other rich functions. The new car adopts high-strength steel ring body + all-round airbag to ensure passive safety. It is also geared with ESP body stability control + TCS + EBA brake assist system, TPMS tire pressure monitoring, 360 ° panoramic images which will enhance active safety and build a new realm of safety.

Not only the configuration is outstanding, but the product price is also very competitive. The price range of BAIC Ruixiang X5 is between 73,800 RMB and 123,800 RMB. With the price of 100,000 RMB level, it brings 200,000 RMB level enjoyment. The launch of BAIC Ruixiang X5 sets a new standard for the value of 100,000 RMB level domestic SUVs. It refreshes the new level of intelligent automobile manufacturing in Hechuan District. BAIC Ruixiang X5 has not only added a new model to the domestic SUV market, but also marked a new progress in the transformation and upgrading of the automobile industry in Hechuan District, Chongqing to a new stage of high-quality development.

As an emerging force of national automobile, BAIC Ruixiang is making great strides with a high attitude. From the launch of the new brand to the launch of the first product, BAIC Ruixiang has opened a new stage of high-quality development of the automobile industry in Hechuan district. At the same time, it has set a new benchmark for building a new automobile industry cluster in the upper reaches of the Yangtze River with an output value of 100 billion RMB and the overall transformation of the automobile industry in Chengdu and Chongqing, which is an epitome of the transformation and upgrading of the automobile industry in Hechuan District, Chongqing and even Chengdu and Chongqing. It is expected that BAIC Ruixiang, a new national automobile brand, will continue to forge ahead, inject new momentum and make greater contributions to "Hechuan intelligent manufacturing" and "Chongqing intelligent manufacturing".