Brand Dynamics

A Follower of the Automotive Industry, BAIC Ruixiang's First Model X5 is Launched

Release Time: 2021-08-25  |  Pageviews:

At present, the automobile industry, as an important support for the "14th Five-Year" manufacture-makes-the-nation-stronger is ushering in the implementation of a number of national policy deployments. Simultaneously, the new four modernizations of technological changes of electrification, connectivity, intelligence, and sharing have promoted the continuous improvement of the industry development situation. In the era of an all-round well-off, the trend of consumption upgrades is unstoppable, which is driving the gradual revival of automobile consumption. The automobile industry has ushered in exciting development opportunities. In the first half of 2021, vehicle sales were 12,891 million units, a year-on-year increase of 25.6%. The car market has begun to show a trend of recovery. In such a new era and new wind, BAIC Ruixiang came into being.

With the strong support of Chongqing Municipal Government and Hechuan District Government and BAIC Group, BAIC Ruixiang quickly completed the integration of capital, technology, talents and other advantageous resources, and established a “new brand, new product, new management and new team” idea. The "four new" business ideas, and the "three-in-one" strategy of "simultaneous development of passenger cars and commercial vehicles, parallel traditional energy and new energy, and equal emphasis on domestic and foreign markets", are committed to creating a "user brand in the new era."

Under the guidance of the new brand slogan "Follow the Light", BAIC Ruixiang's first product, BAIC Ruixiang X5, was officially launched, sounding the clarion call for BAIC Ruixiang to land in the Chinese auto market. BAIC Ruixiang X5 is a "big 7-seat full-scene SUV" specially created for young people who care much about their families. It has a flexible seating layout with two rows of five seats and three rows of seven seats. It also provides 1.5T+6MT and 1.5T+6AT two set of powertrains. It has a total of 10 brand-new models for consumers to choose from, priced from 73,800 RMB to 123,800 RMB. It is a brand new smart SUV built by integrating the industry’s superior resources and gathering the latest technological achievements. It will bring consumers a high-quality driving experience with large space, great wisdom, great grandeur, great enjoyment and great guarantee to help them enjoy a good drive.

With the price of 100,000 RMB level, it brings the enjoyment of 200,000 RMB. The launch of BAIC Ruixiang X5 refreshes the new level of automobile intelligent manufacturing in Hechuan District, and also establishes a new standard for the value of 100,000 RMB level compact SUV. It offers Chinese consumers who yearn for better high-quality SUVs a good choice, making national car brands more popular among consumers.

In addition to products, as a new brand, BAIC Ruixiang also attaches great importance to channel construction. It is building a new smart channel model based on the principle of "low investment in a single store, high density of outlet stores, and smart empowerment" to achieve low-cost entry to channels, high-efficiency management and high-return operation. BAIC Ruixiang plans to reach the scale of 100 enterprises by the end of 2021. In terms of service, BAIC Ruixiang will follow the principle of "customer-oriented, data-driven, and IT as the touch point" to build an intelligent service system, hoping to make users feel BAIC Ruixiang is always here.

From the launch of the new brand to the launch of the first product then to the beginning of the marketing system, BAIC Ruixiang is making great strides forward with a high-spirited attitude. It is believed that in the future, BAIC Ruixiang will promote the glory of the national brand with excellent product and service quality, and work with thousands of users who follow the light to create a better life.